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“古板”撞“性感” 戈爾巴喬夫過把模特癮
[ 2007-08-07 14:33 ]
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這年頭兒，找“古板”而非“性感”拍廣告，還真得要點膽識！名牌路易·威登似乎要在模特上“超越”同行了，邀請前蘇聯(lián)領(lǐng)導(dǎo)人戈爾巴喬夫做品牌代言人。要知道，在這之前，LV的主角兒可一直是“性感女神”斯佳麗·約翰遜。
鏡頭內(nèi)，戈爾巴喬夫坐車經(jīng)過柏林墻，身旁放著LV旅行袋，雙眼望向車外。至于造型嘛！肯定比美女模特僵硬和古板！
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| Former Soviet leader Mikhail Gorbachev sits next to a full Louis Vuitton bag in new ad campaign. |
Move over, Scarlett Johansson! Mikhail Gorbachev is the new face of Louis Vuitton.
Former Soviet leader Mikhail Gorbachev sits next to a full Louis Vuitton bag in new ad campaign.
The former Soviet leader is to appear in an ad campaign for the French luxury label, along with Steffi Graf and her husband, Andre Agassi, and Catherine Deneuve, said a statement from Vuitton, a division of the LVMH group, Moet Hennessy Louis Vuitton SA.
Shot by photographer Annie Leibovitz, the ads focus on travel -- a "core value" for the company that started in 1854 as atrunk-maker, the statement said.
Gorbachev is featured in a car, a Vuitton bag at his side and the Berlin Wall in the background.
Vuitton said it was making donations to former Vice President Al Gore's The Climate Project to fight global warming and Green Cross International, founded by Gorbachev to promotesustained development. The company didn't disclose the amount of the donations.
The campaign -- which is to run alongside more traditional fashion ads that in past seasons have featured Johansson -- will appear in magazines in September, the statement said.
（Agencies）
Vocabulary:
Move over：讓位
trunk-maker：旅行包制造商
sustained development：可持續(xù)發(fā)展
（英語點津陳蓓編輯）
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