Starting June 1, anyone will be able to purchase domains ending in .sucks, .adult, .porn, and hundreds of other options, with new suffixes released every month. So to protect Taylor Swift's name and brand, the singer's team has reportedly already purchased TaylorSwift.porn and TaylorSwift.adult.
6月1日起，人們便可以購買以.suck、.adult、.porn等結(jié)尾的幾百個域名地址了，而每個月都會有新的域名后綴發(fā)布。據(jù)說為了保護(hù)泰勒?斯威夫特的名字和品牌，這位歌手的團(tuán)隊已經(jīng)購買了“泰勒?斯威夫特色情網(wǎng)”和“泰勒?斯威夫特成人網(wǎng)”兩個網(wǎng)站的域名。

The Internet Corporation for Assigned Names and Numbers -- the nonprofit group behind this expansion of generic top-level domains, or gTLDs -- is allowing public figures and companies to get ahead of the game by purchasing domains before they open to the public.
非營利組織“互聯(lián)網(wǎng)名稱與數(shù)字地址分配機(jī)構(gòu)（ICANN）”是此次通用頂級域名（gTLDs）擴(kuò)展的發(fā)起者，該組織允許公眾人物和公司先于普通民眾購買域名。

"For example, Microsoft has already registered Office.porn and Office.adult," Stuart Lawley, CEO of ICM Registry, which operates the .porn and .adult top-level domains. "The same goes for TaylorSwift.porn and TaylorSwift.adult." Starting in June, "It's first to the buzzer," Lawley said.
運(yùn)營.porn和.adult頂級域名的ICM Registry首席執(zhí)行官斯圖爾特?勞利說道：“例如，微軟已經(jīng)注冊了Office.porn和 Office.adult。TaylorSwift.porn和 TaylorSwift.adult也屬于這種情況?！彼嘎?，從6月份開始，“這會是第一個大熱門?！?/p>

It's a smart move for Swift to claim her name before the trolls can, but the pop star has always been business-savvy. She recently trademarked lyrics from her latest album; beat the paparazzi out of a $100,000 payday; and in a controversial move, pulled all her music from Spotify because "piracy, file sharing and streaming have shrunk the numbers of paid album sales drastically."
斯威夫特在網(wǎng)絡(luò)流氓可能會濫用其姓名之前買下這兩個域名可謂明智之舉，但是這位流行歌星向來都是有商業(yè)頭腦的。最近她為自己最新專輯里的幾句歌詞注冊了商標(biāo)；同時粉碎了狗仔隊想因?yàn)樗鴴甑?0萬美元的妄想；她還有一個頗具爭議性的舉措是，將自己所有的音樂從Spotify下線了，因?yàn)椤氨I版、文件共享和在線播放使其付費(fèi)專輯的銷量大大縮減”。

But note to Swift's team: .Sucks is operated by another company, so it's still available for purchase. The .sucks domains will cost up to $2,500 to buy out.
不過，斯威夫特團(tuán)隊要注意：.Sucks域名由另一家公司運(yùn)營，所以公眾還是可以購買的。而.Sucks域名買斷的售價高達(dá)2500美元。

Before he left office, U.S. Sen. Jay Rockefeller told ICANN he thought it was "little more than a predatory shakedown scheme" to get businesses to spend big money on defensive domain registrations.
美國參議員杰伊?洛克菲勒在離任前告訴ICANN，他認(rèn)為這“和掠奪性調(diào)整計劃差不多”，都是讓企業(yè)在注冊防御性域名方面花費(fèi)一大筆錢。

But according to CNN Money, "[ICANN] claims that its program to expand gTLDs will be beneficial for all internet users, because descriptive domains, such as .healthcare, .deals, and .amsterdam, help ensure web users arrive at their intended destination."
但據(jù)CNN財經(jīng)報道，“ICANN稱這項擴(kuò)大通用頂級域名項目受益于所有網(wǎng)絡(luò)用戶，因?yàn)橄?healthcare, .deals, .amsterdam等描述性域名能夠幫助網(wǎng)絡(luò)用戶直達(dá)預(yù)定目的地。”

"To me it's very responsible," said Steve Miholovich, senior vice president of marketing at Safenames, a domain registrar and advisory firm for websites. According to CNN, he added that "another benefit to having more descriptive domains is greater parental control over which websites their children visit. Blocking isn't always as easy for .com adult content sites."
域名注冊和網(wǎng)站咨詢公司Safenames市場部副總裁史蒂夫?米霍洛維奇說：“對我來說，這種描述性網(wǎng)站很可靠。”他還對CNN透露：“擁有更多描述性域名的另一個優(yōu)勢是，父母對于孩子所訪問的網(wǎng)站能有更大的掌控。畢竟想要封堵含有成人內(nèi)容的.com網(wǎng)站可不是那么容易的。”

Vocabulary

suffix：后綴

business-savvy：精通商業(yè)的

paparazzi：狗仔隊

（譯者：bistu楊諾1204，編輯：杜娟）