前陣子哈佛大學(xué)以發(fā)布惡搞表情為由開(kāi)除了10名新生，引來(lái)眾人熱議，但與此同時(shí)，這件事也給即將申請(qǐng)大學(xué)的高中生和家長(zhǎng)敲響了警鐘。為了避免被招生官抓住把柄，許多學(xué)生都采取了防范措施，比如刪除自己的社交媒體賬號(hào)，在網(wǎng)上采用假名等。一家公司也不失時(shí)機(jī)地推出新服務(wù)，幫助學(xué)生清掃有問(wèn)題的網(wǎng)上信息和圖片。

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When Kelsang Dolma began sending in her college applications, the first thing she did was lock down her Twitter account.
格桑?多瑪提交大學(xué)申請(qǐng)時(shí)，她做的第一件事就是鎖定自己的推特賬戶。

"I was applying to about 10 schools and I knew that every bit of information could be crucial," said Dolma, now a junior at Yale University. "My Twitter by no means was offensive, but I worried that any little joke could be a deal breaker. Most of the schools I applied to had razor thin admission rates, so I wanted to be safe rather than sorry."
多瑪如今已經(jīng)是耶魯大學(xué)大三的學(xué)生，她說(shuō)：“我當(dāng)時(shí)申請(qǐng)了大概10個(gè)學(xué)校，我知道每一點(diǎn)信息都可能很關(guān)鍵。我的推特絕對(duì)沒(méi)有什么冒犯的內(nèi)容，但我擔(dān)心任何小玩笑都可能壞事。我申請(qǐng)的大多數(shù)學(xué)校的錄取率都很低，所以我寧愿安全也不要后悔?！?/p>

Dolma’s story turned out safe. Others have turned out sorry.
多瑪最后安全了。但其他一些學(xué)生卻后悔了。

Online profiles are now just another part of a student's background like a GPA or extra-curricular activities. College admissions officers routinely check social media, with 35 percent of those surveyed by Kaplan Test Prep saying they have checked applicants' social media postings. Of those, 42 percent said that what they found had a negative impact on the student's application.
網(wǎng)上簡(jiǎn)介資料如今和高中平均成績(jī)點(diǎn)數(shù)或課外活動(dòng)一樣，成了學(xué)生背景資料的一個(gè)組成部分。大學(xué)招生人員通常都會(huì)查看社交媒體內(nèi)容，經(jīng)卡普蘭考試培訓(xùn)學(xué)校調(diào)查，有35%的受訪招生人員表示他們都會(huì)查看申請(qǐng)人在社交媒體上發(fā)的帖子。其中有42%的招生人員稱，他們發(fā)現(xiàn)的內(nèi)容對(duì)學(xué)生的大學(xué)申請(qǐng)產(chǎn)生了負(fù)面影響。

Consequences can be severe. Recently, Harvard revoked the acceptance letters of 10 students after discovering they had posted offensive memes to a Facebook group chat. The event and others like it have struck fear into the hearts of students and parents alike—and for good reason.
后果可能很?chē)?yán)重。最近，哈佛大學(xué)撤銷(xiāo)了10名新生的入學(xué)資格，原因是發(fā)現(xiàn)他們?cè)谒搅男〗M中發(fā)布冒犯的表情。這一事件和其他類(lèi)似事件讓許多學(xué)生和家長(zhǎng)心生恐懼——而他們的擔(dān)心是有理由的。

Scrubbing social media accounts—or preemptively making sure their online presences can’t be tracked—has become a common move for students entering their senior year of high school in 2017. Plenty of teens have had social media accounts since middle school and are terrified that an errant post or tagged photo from years ago could come back to haunt them.
刪除社交媒體賬號(hào)——或者事先做好準(zhǔn)備，讓他人無(wú)法追蹤到自己的網(wǎng)上信息——已經(jīng)成為2017年高年級(jí)高中生的普遍做法。許多青少年早在初中的時(shí)候就有社交媒體賬號(hào)，他們很擔(dān)心幾年前某個(gè)言語(yǔ)有失的帖子或被標(biāo)記的照片會(huì)突然冒出來(lái)把自己害慘。

Unfortunately, there are still lots of students who don't take necessary precautions when it comes to policing their own online presence.
不幸的是，在清理網(wǎng)絡(luò)痕跡方面，還是有許多學(xué)生沒(méi)有采取必要的防范措施。

"One of the things this Harvard example highlights is that a lot of kids do things online that can come back to bite them. It's important to realize that it happens on a much more regular level," said Patrick Ambron, CEO at BrandYourself, an online reputation management firm that works with students.
為學(xué)生服務(wù)的在線名譽(yù)管理公司BrandYourself的首席執(zhí)行官帕特里克?安布羅恩說(shuō)：“哈佛案例所凸顯的一個(gè)事實(shí)是許多孩子在網(wǎng)上做過(guò)的事可能會(huì)回來(lái)反咬他們一口。這種事的發(fā)生比以前頻繁得多，意識(shí)到這點(diǎn)很重要。”

It's hard to grow up online these days and not leave behind something, anything, that might prove suspect in the eyes of a college admissions officer. That's where BrandYourself comes in.
這個(gè)時(shí)代，網(wǎng)絡(luò)伴隨著我們成長(zhǎng)，很難不在網(wǎng)上留下點(diǎn)什么會(huì)讓大學(xué)招生官生疑的東西。這就是BrandYourself大顯身手的時(shí)候。

The company recently launched a new "Student Makeover" product aimed at high schoolers' worried parents. Billed as "the perfect graduation gift," the service promises to surface and remove risky online references to sex, alcohol, drugs, politics, religion, and more for $99, according to the website.
這家公司最近針對(duì)憂心忡忡的高中生父母推出了一款 “學(xué)生形象塑造”產(chǎn)品。據(jù)公司網(wǎng)站的信息，這項(xiàng)號(hào)稱“完美畢業(yè)禮物”的服務(wù)承諾將找出并刪除學(xué)生在網(wǎng)上所有和性、酒、毒品、政治、宗教相關(guān)的有風(fēng)險(xiǎn)的信息，要價(jià)99美元。

To get started, students grant the BrandYourself system access to their Facebook and Twitter accounts. The software then scours thousands of old posts and uses a machine learning algorithm to pull up the ones that may be deemed problematic. Students and their parents can then evaluate the old posts and choose whether or not to delete the content.
首先，學(xué)生必須授予BrandYourself系統(tǒng)訪問(wèn)自己臉書(shū)和推特賬戶的權(quán)限。公司的軟件將會(huì)梳理成千上萬(wàn)條舊帖子，并用機(jī)器學(xué)習(xí)算法將有問(wèn)題的帖子都挑出來(lái)。學(xué)生和父母可以對(duì)這些舊帖子進(jìn)行評(píng)估，自行選擇是否刪除這些內(nèi)容。

The program will also identify troubling search results for a student's name and provide an overall reputation score, which indicates how likely it is that a student's results will negatively affect their career or college prospects.
該服務(wù)還能找出與學(xué)生名字相關(guān)的可能引起麻煩的搜索結(jié)果，并提供整體名譽(yù)評(píng)估分，這一分?jǐn)?shù)顯示出這些搜索結(jié)果將從多大程度上對(duì)學(xué)生的事業(yè)或?qū)W業(yè)前途產(chǎn)生負(fù)面影響。

BrandYourself's makeover product is new, but students have spent years been using home-grown methods to avoid admissions officers. For many, adopting a senior name is the first step they take to shield their real identity.
BrandYourself的這款形象塑造產(chǎn)品是新產(chǎn)品，但過(guò)去這些年，學(xué)生們一直用土辦法來(lái)避免被招生官抓住把柄。對(duì)許多人而言，使用“高年級(jí)名字”是隱藏自己真實(shí)身份的第一步。

"Senior names," which many students adopt at the end of summer or the beginning of senior year, are aliases used on Facebook throughout their senior year, and sometimes beyond. These aliases are theoretically meant to hide a student's real identity from admissions officers or summer internship hiring managers who search for their offline name.
“高年級(jí)名字”是許多學(xué)生在升入高三前的那個(gè)夏末或在高三開(kāi)學(xué)之初采用的假名。他們?cè)谡麄€(gè)高三時(shí)期都會(huì)在臉書(shū)上使用這個(gè)假名，有的人在高三結(jié)束后還會(huì)繼續(xù)使用。這些假名理論上是用來(lái)隱藏一個(gè)學(xué)生的真實(shí)身份，不讓招生官或暑期實(shí)習(xí)招聘經(jīng)理用真名搜索網(wǎng)絡(luò)的時(shí)候找到自己的信息。

While senior names are a great first step, other high schoolers take more extensive measures to protect their identity like deleting old accounts or creating duplicate "ghost" profiles that they use to share questionable material online.
雖然“高年級(jí)名字”是重要的第一步，許多高中生還會(huì)采取更廣泛的措施來(lái)保護(hù)自己的身份，比如刪除舊賬號(hào)，或者創(chuàng)建迷惑性的假身份在網(wǎng)上分享有問(wèn)題的內(nèi)容。

英文來(lái)源：mashable
翻譯&編輯：丹妮