隨身英語
The future of Britain's high streets 英國傳統(tǒng)購物街的未來
英國的傳統(tǒng)商業(yè)街被稱為 “high street” 高街，這是購物者過去購買時尚品牌和必需品的地方，也是能找到熟悉高街品牌商店和連鎖咖啡館的地方。然而現(xiàn)在，面對來自大型購物中心和互聯(lián)網(wǎng)購物的競爭，傳統(tǒng)購物街的數(shù)量逐年減少，再也不見往日的熙攘?！半S身英語” 討論英國購物街近年來的變化。
Vocabulary: shopping 詞匯：購物
Do you like shopping? For shopaholics in the UK, the place to head to used to be the ‘high street’. This location refers to the streets in the centre of a town where businesses and popular branches of retail chains could be found. It was the place where you could find familiar fashion brands and essential everyday items. But change in our shopping habits has taken its toll on the British high street.
News about shops losing money and shutting is now common. Some city-centre department stores have closed and even long-established retailers such as Marks and Spencer have reported profit slumps. According to the accountancy firm Pricewaterhouse Coopers and the Local Data Company, a record 2,481 shops disappeared from UK high streets last year - up by 40%. Even some large warehouse-style stores in out-of-town retail parks, have gone bust and shut up shop.
As the BBC’s Emma Simpson writes, things have become a lot harder for traditional retailers in recent years. They have faced rising costs from wages, business rates and the requirement to introduce Europe’s new data law. But the biggest threat has come from online shopping. She says “Consumers now spend one in every five pounds online - and if businesses are seeing 20% fewer sales on the shop floor, as well as their fixed costs rising, then profit margins will be squeezed.”
While some of us like to window shop – browsing for things to buy, only to purchase them online at a discount - the fact is that, overall, shoppers are making fewer visits to high streets. Eventually, town centres could become like ghost towns. If people aren’t out and about shopping, they won’t use other services, like cafes, restaurants and cinemas. It also results in job losses. The British Retail Consortium has already warned that 900,000 UK retail jobs could be lost by 2025. The high street has also suffered from the advent of big shopping malls, which offer a retail experience under one roof, with free parking, away from the bad weather!
Meanwhile, back on the high street, some shops still exist. Analysts have said it’s those that have moved away from traditional retailing that are surviving. These include beauty salons, nail bars and independent coffee shops – but are these kinds of shops enough to keep the British high street open for business?
詞匯表
shopaholic 購物狂
branch 分店
retail chain 連鎖店
brand 品牌
take its toll 造成損失
department store 百貨公司
retailer 零售商
profit 利潤
slump 猛跌，下滑
warehouse-style store 倉儲式商店
out-of-town 城外的，市郊的
retail park （郊外的）購物區(qū)，零售商業(yè)區(qū)
bust 破產(chǎn)的
business rate 商業(yè)稅
consumer 消費者
shop floor 實體店里，商店里
fixed costs 固定成本
margin 利潤
window shop 只逛不買；瀏覽商店櫥窗，但無意購買
browse 隨意看
ghost town “鬼鎮(zhèn)”，被廢棄的城鎮(zhèn)
shopping mall 購物中心
beauty salon 美容院
nail bar 美甲店
測驗與練習(xí)
1. 閱讀課文并回答問題。
1. According to the article, what sort of things could you buy on a traditional British high street?
2. Why are shops on the high street becoming more expensive to operate?
3. True or false? People are visiting the high street less because they look like ghost towns.
4. What can you do with your car at many large shopping malls?
5. According to the British Retail Consortium, what might be lost by 2025?
2 . 請在不參考課文的情況下完成下列練習(xí)。選擇一個意思合適的單詞填入句子的空格處。
1. Have you seen this new shopping website? It sells all my favourite _______ at half the usual price!
brand branded branding brands
2. _______ seem to be waking up to the idea that shoppers buy more if they are offered a discount.
retailers consumers branches independent
3. The stress of his job has _______ on his body – he looks like he’s 60 even though he’s only 39!
take a toll taken its toll taken the toll takes a toll
4. I prefer to shop at small _______ shops where you get personal service.
out-of-town shopping mall browsing independent
5. My boyfriend spends hours _______ but he never actually buys anything – it’s so annoying!
window shops window shopping window shopped window shopaholic
答案
1. 閱讀課文并回答問題。
1. According to the article, what sort of things could you buy on a traditional British high street?
You could buy fashion brands and essential everyday items on the British high street.
2. Why are shops on the high street becoming more expensive to operate?
High streets are facing rising costs from wages, business rates and introducing Europe’s new data law – these are some of the fixed costs.
3. True or false? People are visiting the high street less because they look like ghost towns.
False. Shoppers are making fewer visits to high streets. In the future town centres could become like ghost towns.
4. What can you do with your car at many large shopping malls?
One of the advantages at many shopping malls is you can park your car for free!
5. According to the British Retail Consortium, what might be lost by 2025?
The British Retail Consortium has already warned that 900,000 UK retail jobs could be lost by 2025.
2 . 請在不參考課文的情況下完成下列練習(xí)。選擇一個意思合適的單詞填入句子的空格處。
1. Have you seen this new shopping website? It sells all my favourite brands at half the usual price!
2. Retailers seem to be waking up to the idea that shoppers buy more if they are offered a discount.
3. The stress of his job has taken its toll on his body – he looks like he’s 60 even though he’s only 39!
4. I prefer to shop at small independent shops where you get personal service.
5. My boyfriend spends hours window shopping but he never actually buys anything – it’s so annoying!
