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《西雅圖郵報(bào)》停印 轉(zhuǎn)為純電子版
146-year-old Seattle paper goes Web-only
[ 2009-03-18 16:59 ]

《西雅圖郵報(bào)》停印 轉(zhuǎn)為純電子版

An image provided by the Seattle Post-Intelligencer shows the front page of the news section of their final edition.

The Seattle Post-Intelligencer, which has chronicled the news of the city since logs slid down its steep streets to the harbor and miners caroused in its bars before heading north to Alaska's gold fields, printed its final edition yesterday.

Seattle becomes the second major city to lose a newspaper this year, following Denver, as many US dailies face uncertain futures, battered by quickly declining ad revenue in the age of the Internet and a teetering economy.

Hearst Corp, which owns the 146-year-old P-I, said on Monday that it failed to find a buyer for the newspaper, which it put up for a 60-day sale in January after years of losing money.

The P-I's roots date to 1863, when Seattle was still a frontier town. It will now shift to another frontier for newspapers: entirely to the Web.

"Tonight will be the final run, so let's do it right," publisher Roger Oglesby told the newsroom.

The last print edition began rolling off the presses at a suburban printing plant shortly after 10 pm on Monday. The front page featured a headline saying, "You've meant the world to us," and a photo of the 9-m neon globe atop the P-I's building, which has a slogan rotating around the equator saying, "It's in the P-I."

Hearst's move to end the print edition leaves the P-I's larger rival, The Seattle Times, as the only mainstream daily in the city. The Times plans to deliver a copy of the newspaper to every P-I subscriber this morning, spokeswoman Jill Mackie said.

The Rocky Mountain News in Denver closed earlier this month after its owner, E.W. Scripps Co, couldn't find a buyer. In Arizona, Gannett Co's Tucson Citizen is set to close on Saturday, leaving one newspaper in that city.

And last month Hearst said it would close or sell the San Francisco Chronicle if the newspaper couldn't slash expenses in coming weeks.

The US newspaper industry has seen ad revenue fall in recent years as advertisers migrate to the Internet, particularly to sites offering free or low-cost alternatives for classified ads. Starting last summer, the recession intensified the decline in advertising revenue in all categories.


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(Agencies)

記載了西雅圖諸多歷史大事件的《西雅圖郵報(bào)》于昨日發(fā)行最后一期紙質(zhì)報(bào)。該報(bào)記載了西雅圖從一個(gè)木材小鎮(zhèn)發(fā)展為重要港口的變遷,見(jiàn)證了礦工在這里的酒吧狂歡嬉鬧,之后又前往美國(guó)北部阿拉斯加淘金的歷史。

西雅圖成為繼丹佛之后今年第二個(gè)于停辦報(bào)紙的大城市。目前美國(guó)國(guó)內(nèi)很多報(bào)業(yè)前景黯淡,這主要因?yàn)樵谌缃竦幕ヂ?lián)網(wǎng)大興和經(jīng)濟(jì)衰退時(shí)期,報(bào)紙的廣告收入大幅縮水。

已有146年歷史的《西雅圖郵報(bào)》歸赫斯特公司所有,該公司于本周一稱,由于該報(bào)常年虧損,公司于今年一月宣布在60天內(nèi)出售該報(bào),但最終未能找到買(mǎi)家。

《西雅圖郵報(bào)》于1863年創(chuàng)刊,當(dāng)時(shí)西雅圖還是美國(guó)的一個(gè)“前沿”小鎮(zhèn)。而今西雅圖轉(zhuǎn)向了另一個(gè)“前沿”,那就是純粹的電子報(bào)。

發(fā)行人羅杰?格爾斯比對(duì)編輯們說(shuō):“今晚是我們最后一次印報(bào)了,大家好好干吧?!?/font>

本周一晚10點(diǎn)鐘過(guò)后,《西雅圖郵報(bào)》最后一期紙質(zhì)報(bào)紙?jiān)诮紖^(qū)的一家印刷廠付印。當(dāng)天報(bào)紙頭版的大字標(biāo)題為《讀者就是我們的世界》,并刊登了一幅位于報(bào)社樓頂直徑九米的“地球”狀霓虹燈的照片,在“地球”的赤道上繞著一條標(biāo)語(yǔ),上面寫(xiě)道“世界盡在《西雅圖郵報(bào)》”。

赫斯特公司的這一舉動(dòng)使《西雅圖郵報(bào)》的最大競(jìng)爭(zhēng)對(duì)手《西雅圖時(shí)報(bào)》成為該市唯一一家主流日?qǐng)?bào)?!段餮艌D時(shí)報(bào)》的女發(fā)言人吉爾?麥琪稱,該報(bào)計(jì)劃于當(dāng)天早晨向《西雅圖郵報(bào)》的每位訂戶贈(zèng)送一份報(bào)紙。

丹佛的《落基山新聞報(bào)》于本月早些時(shí)候???,因?yàn)槠渌鶎俚腅.W. 斯克里普斯公司未能為該報(bào)找到買(mǎi)家。亞利桑那州甘尼特公司旗下的《圖森市民報(bào)》將于本周六??@樣一來(lái)該市將僅存一份報(bào)紙。

赫斯特公司于上月稱,如果《舊金山紀(jì)事報(bào)》在未來(lái)幾周內(nèi)不能大幅削減支出,公司將關(guān)閉或出售該報(bào)。

由于廣告商轉(zhuǎn)投網(wǎng)絡(luò)廣告,尤其是免費(fèi)或低價(jià)的網(wǎng)站分類(lèi)廣告,近年來(lái)美國(guó)報(bào)業(yè)的廣告收入大幅下降。始于去年夏季的經(jīng)濟(jì)衰退加劇了這一狀況,導(dǎo)致各類(lèi)廣告收入銳減。

相關(guān)閱讀:

Google擬讓更多老報(bào)紙“上網(wǎng)”

德國(guó)年輕人寧舍伴侶不舍網(wǎng)絡(luò)

(實(shí)習(xí)生許雅寧 英語(yǔ)點(diǎn)津姍姍編輯)

 

 

 
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