烤肉火鍋奶茶，這些熱量爆炸的食物可以輕松讓你Keep白做。

絕大多數人都是在“吃前猶豫，吃時開心，吃后后悔”的過程里不斷循環(huán)。

除非你基因里就吃不胖，吃喝與身材的矛盾就恒久存在。

最近的眾多迷惑行為中，有一個貌似解決了上面這個矛盾——代吃代喝服務。

不管是奶茶還是火鍋烤肉，都有一幫人在網上發(fā)帖，只要你付給他錢，他就會代替你去吃喝，完了還給你拍照，甚至寫好文案，讓你輕松點擊發(fā)送朋友圈。

這類現象目前較為集中在二手交易平臺上，代喝某家奶茶店的帖子是最多的。

外媒Oddity Central就報道說：

Chinese people are hiring others to consume tasty food on their behalf.
中國人正雇傭他人代替他們消費美食

If you love eating and drinking for free and are looking to make some pocket money, there's a job in China with your name on it. A new type of online service allows people to hire others to eat or drink their favorite treats, either to cure their boredom or satisfy their cravings without the calories that usually come with it.
如果你喜歡免費吃喝，還想賺點零花錢，那么在中國有一份工作，正適合你。有一種新型的在線服務允許人們雇傭其他人來吃喝他們最喜歡的食物，要么是為了治愈他們的無聊，要不就是為了滿足他們的口腹欲望，還不需要吃進去高熱量。

Chinese media recently reported on an increasingly popular service on online platform Taobao that's as mind-boggling as it is intriguing. People can now go online and hire others to consume certain foods and drinks, and ask them to provide video evidence of them eating or drinking the said treats.
中國媒體最近報道了一項淘寶上的越來越受歡迎的在線商業(yè)服務，這項服務不但新奇有趣，也讓人匪夷所思。人們現在可以上網雇傭其他人來消費某些食物和飲料，并要求他們提供他們吃喝的視頻證據。

Fees usually range from two to nine yuan($0.30 - $1.35) plus the cost of the food. It's not exactly a get-rich-quick job, but there are quite a lot of people willing to do it for the free treats alone.
費用通常在2元到9元之間，加上客戶想要消費的食物的成本。當然這并不完全是一個快速致富的工作，但有相當多的人愿意為了吃點小霸王餐而這么做。

"Bubble tea drinking" is a particularly popular service, as the chewy tapioca balls and popping boba drink is all the rage in Asia these days, but there are also ads from people willing to eat fried chicken or hot pot for anyone willing to pay for them.
“奶茶代喝”是一項格外受歡迎的服務，因為很有嚼勁的珍珠和波霸奶茶近年來在亞洲地區(qū)非?；鸨?，但也有人發(fā)帖表示愿意有償代吃火鍋和炸雞。

Advertised as being "fat-free" and "free of queues", those who pay for the service will receive the full experience, which includes a 360-degree video of the drink, photos, and a detailed description. Prices of the service are based on the drink's sweetness level, its price, and popularity. Some clients even require a short written review and the activation of the stream time stamp to be sure that the person they hired actually does what they are supposed to.
這些帖子上通常都會宣傳“不會長胖”和“不用排隊”，那些為代喝服務付費的人將獲得完整的體驗，其中包括360度全方位的飲料視頻、照片和詳細的描述。服務的價格取決于飲料的甜度、價格和受歡迎程度。有些顧客甚至會要求代喝人寫一個書面的喝后感以及包含時間的流水單，用來確保他們雇的人實際上的確去喝了。

One seller in Harbin, Heilongjiang province in Northeastern China, sent a journalist from Pear Video several videos of a grape-flavored bubble tea from different angles, along with a short essay describing its taste.
中國東北黑龍江省哈爾濱市的一位賣家給梨視頻的一名記者發(fā)送了幾段不同角度的葡萄味奶茶視頻，以及一篇描述奶茶味道的喝后感。

"The crisp and chewy textures meld together… the deep purple grapes taste sweet and rich. I like to use a straw to drink the ice cream topping which is light and refreshing, with a faint milky aroma."
“爽脆又有嚼勁……紫葡萄味兒甜美而濃郁。我喜歡用吸管喝頂上的奶蓋，清淡爽口，有淡淡的奶香?！?/p>

Other sellers explained that most customers buy their service because they're bored at night or trying to shake off cravings while they're on a diet. Drinking bubble tea by proxy may help customers avoid high blood pressure, high blood sugar, and other health problems that the sugar-laden drink may cause, sellers said.
有賣家解釋說，大多數顧客購買代喝服務是因為他們晚上很無聊，或者是因為他們在節(jié)食的時候想要擺脫口腹之欲。賣家說，通過代喝奶茶可能有助于消費者避免高血壓、高血糖和含糖飲料可能導致的其他健康問題。

The trend has also spawned nonsensical spin-offs such as selling videos of pet owners stroking their animals and people watching TV series on behalf of others. One person in Harbin even offered to sell photos of buyers' names written in the heavy snow that had blanketed the area.
這一風潮也催生了一些莫名其妙的帖子，比如寵物主人代你撫摸他們的寵物，有人代替你看電視劇。一位哈爾濱市民甚至提出了在雪地上寫名字的服務，還返照片。

But a backlash has also arrived in the form of joke product listings for "lessons" costing 0.05-0.5 yuan, accompanied by a bank robber cartoon meme.
但也有反對者開玩笑發(fā)帖，出售“教訓”，價格在5分到5角錢之間，帖子上還配著一個卡通表情包，里面是個銀行搶劫犯。

"Hello, I am a fraudster and for 0.2 yuan you can be duped!" read the description of one listing still available online.
目前仍有一個帖子上寫著：“你好，我是騙子，你只需要花兩毛錢就可以被騙啦！”

So why would anyone pay a total stranger to indulge in a treat rather than consume it themselves? Well, apparently, the online service is so cheap that some people simply do it out of boredom, while others get satisfaction from watching others enjoy their favorite treats.
那么，為什么有人會付錢給一個完全陌生的人，讓他享受美食，而不是自己享用呢？很明顯，代吃（喝）服務很便宜，以至于有些人只是出于無聊才這么做，而還有一些人則是從觀看別人享受他們最喜愛的美食中獲得滿足感。

This indulging-by-proxy service has received a lot of attention on social media in China, with some people describing it as the job of their dreams, and others suggesting similar compensation for sleeping on the client's behalf.
中國的社交媒體上，這種代享受服務非?；鸨?。有人稱這簡直是他們的夢想工作，還有人發(fā)帖出售“代睡覺服務”。

"How about sleeping? You play video games all night and I help you make up for it by sleeping on your behalf,” one person commented on Sina Weibo.
有人在微博評論稱：“代睡覺也可以的吧？你可以玩一晚上游戲，而我呢，就替你把覺睡了。”

"Finally, the job meant for me," someone else wrote.
還有人評論說：“為我量身打造的工作總算出現了。”

一定會有人追問為什么要買奶茶給陌生人喝而不是自己去喝。

確定買家看到全方位的視頻，和精彩的吃后感，不會更想吃嗎？

除了剛剛提到的一杯奶茶很便宜，以及部分消費者可能就是無聊等原因之外。更站得住腳的解釋可能是，這是一場消費者的自發(fā)營銷。

發(fā)帖人和購買者本質上是一類人——特定奶茶的愛好者。他們分享了一個共識——“這杯奶茶好喝?！?/p>

發(fā)帖、購買、拍視頻、寫文案等等這一整套交易流程，都只是這種共識的展演。通過這種展演，參與者們進一步強化了這個共識。

不斷有人參與到這個發(fā)帖代喝的活動中來，形成了一個圈子，圈子內的人甚至可以互相購買對方的代喝服務，在不虧不賺的情況下，舉辦了一次產品狂歡。

如果品牌方看到顧客圈子自發(fā)玩梗，擴大產品影響力，估計都會捂著被子笑出來。

Notes
treats n. 美味食物
mind-boggling a. 難以理解的；令人驚愕的
proxy /'pr?ks?/ n. 代理
craving n. 渴望；渴求
tapioca /,t?p?'??k?/ n. 木薯淀粉
aroma /?'r??m?/ n. 芳香；香味
fraudster /'fr?dst?/ n. 騙子；詐騙者

編輯：左卓 李雪晴
實習生：曾誠心
來源：odditycentral asiaone 南華早報