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夢(mèng)是什么味道?可口可樂推出限定版“夢(mèng)境”口味新品 Coca-Cola launches limited-edition 'dream-flavored' soda

中國(guó)日?qǐng)?bào)網(wǎng) 2022-08-12 08:00

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據(jù)外媒報(bào)道,可口可樂公司將推出限定版新口味飲品“夢(mèng)境(Dreamworld)”,該公司宣稱這是“一款以夢(mèng)為靈感的可樂飲品”,將于8月15日起在美國(guó)限時(shí)銷售。

[Photo/Coca-Cola]


If you've ever wondered what dreams taste like, you're in for a treat, because Coca-Cola is releasing another new limited-edition flavor to its Creations lineup. Called Dreamworld, the latest Coke is supposed to taste like dreams.
如果你想知道夢(mèng)是什么“味道”,那你有口福了,因?yàn)榭煽诳蓸饭驹谄洹皹穭?chuàng)無(wú)界”系列產(chǎn)品中推出了一款限量版新口味。這款被稱為“夢(mèng)境”的新品可樂有“像夢(mèng)一樣的味道”。


"This limited-edition flavor is your gateway into a lively, animated world where anything is possible; where imaginations are free to discover the magic in ordinary moments," Coca-Cola said in a press release.
可口可樂宣稱:“這款限定新品是通往一個(gè)活潑生動(dòng)的世界的大門,在那里一切皆有可能;在那里,可以自由發(fā)揮想象力,發(fā)現(xiàn)平凡時(shí)刻的魔力?!?/p>


The release of the new flavor is a part of the company's effort to attract new Gen Z consumers through Coca-Cola Creations, which will introduce a series of unexpected beverages and experiences across physical and digital worlds.
為迎合Z世代消費(fèi)者,可口可樂公司通過可口可樂“樂創(chuàng)無(wú)界”平臺(tái)推出這款新品,該平臺(tái)將推出一系列意想不到的飲品和現(xiàn)實(shí)及數(shù)碼世界的體驗(yàn)。


Before Dreamworld, Creations rolled out three specialty drinks. Starlight was space-flavored, Byte was pixel-flavored, and the third flavor was developed with Grammy-nominated producer, Marshmello.
在“夢(mèng)境”之前,可口可樂“樂創(chuàng)無(wú)界”發(fā)布了三款特色飲品,分別是太空味的“星河漫步”,像素味的“律動(dòng)方塊”,以及與格萊美提名制片人“棉花糖”聯(lián)名的口味。


"Coca-Cola Dreamworld taps into Gen Z’s passion for the infinite potential of the mind by exploring what a dream tastes like," Alessandra Cascino, Coca-Cola North America Operating Unit’s creative and shopper program director, said in a statement. "Like the Coca-Cola Creations that came before it, Dreamworld plays with the unexpected and will no doubt provoke discovery and debate among consumers … which we welcome."
可口可樂北美運(yùn)營(yíng)部創(chuàng)意和消費(fèi)者項(xiàng)目總監(jiān)亞歷桑德拉·卡斯基諾在一份聲明中稱:“可口可樂‘夢(mèng)境’通過探索夢(mèng)的味道,展現(xiàn)了Z世代對(duì)無(wú)限想象力的熱情。就像之前的可口可樂產(chǎn)品一樣,‘夢(mèng)境’也不走尋常路,這無(wú)疑會(huì)在消費(fèi)者中引發(fā)關(guān)注和討論……我們對(duì)此表示歡迎?!?/p>


Starting Monday, Aug 15, Dreamworld will be available in grocery and gas stations across the US. There will be both regular and zero-sugar options available, and it will be sold by the bottle and in cans.
8月15日起,“夢(mèng)境”將在美國(guó)各地的雜貨店和加油站開售??煽诳蓸穼⑻峁┏R?guī)款和零糖兩種選擇,包裝分為瓶裝和罐裝。

 

來(lái)源:福克斯商業(yè)頻道
編輯:董靜

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