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【雙語(yǔ)財(cái)訊】報(bào)告:大型主題公園營(yíng)收同比增長(zhǎng)15.29% China's theme parks increase in revenue and development

中國(guó)日?qǐng)?bào)網(wǎng) 2023-11-22 14:51

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新發(fā)布的《2023中國(guó)主題樂(lè)園競(jìng)爭(zhēng)力評(píng)價(jià)報(bào)告》稱,80家主題公園2022年共接待游客約7573.61萬(wàn)人次,錄得營(yíng)業(yè)收入約153.59億元人民幣,同比增長(zhǎng)15.29%。營(yíng)業(yè)收入排名前五的為北京環(huán)球影城、上海迪士尼樂(lè)園、上海海昌海洋公園、珠海長(zhǎng)隆海洋王國(guó)和廣州長(zhǎng)隆歡樂(lè)世界。

 

A bionic technology mecha cruises at Shanghai Haichang Ocean Park, Jan 20, 2023. [Photo/VCG]

 

The eighty theme parks received a total of 75.74 million visits last year in the Chinese mainland with the revenue totaling 15.36 billion yuan ($2.13 billion), an increase of 15.29 percent from a year earlier, the news portal ThePaper reported on Sunday.

據(jù)澎湃新聞11月19日?qǐng)?bào)道,我國(guó)大陸地區(qū)的80家主題公園2022年共接待游客約7573.61萬(wàn)人次,錄得營(yíng)業(yè)收入約153.59億元人民幣,同比增長(zhǎng)15.29%。

 

The news portal cited the latest report from Institute for Theme Studies in China, saying that the Chinese mainland has 82 theme parks that are within the standard of large or extra-large theme park in 2022; and 80 theme parks were included in the research report, an increase of ten from the figure in 2021.

澎湃新聞援引中國(guó)主題公園研究院的最新報(bào)告稱,研究院的評(píng)價(jià)對(duì)象為大型和特大型主題公園,2022年全國(guó)共有82家主題公園符合條件,其中80家被納入本年度研究報(bào)告中,同比凈增加10家。

 

The number of the theme parks in the Chinese mainland is showing an uptrend, and the proportion of domestic brand theme parks accounted for more than a half in 2022, said Lin Huanjie, president of Institute for Theme Studies in China.

中國(guó)主題公園研究院院長(zhǎng)林煥杰表示,中國(guó)主題公園的數(shù)量呈現(xiàn)持續(xù)上升的態(tài)勢(shì),2022年國(guó)內(nèi)系列品牌主題公園占比過(guò)半。

 

The domestic theme park is forming an "industrial chain"; some domestic theme parks such as Fantawild, Happy Valley and Haichang Ocean Park have gradually paid attention to brand expansion and development, as well as gradually formed the connection between various theme parks in China's eastern, central and western regions to improve brand construction, Lin said.

林煥杰指出,國(guó)內(nèi)主題公園正在形成“產(chǎn)業(yè)鏈”,以方特、歡樂(lè)谷、海昌海洋公園為代表的國(guó)內(nèi)主題公園品牌已逐步注意到品牌的擴(kuò)張發(fā)展,在東、中、西地區(qū)漸漸形成了各個(gè)主題公園間的構(gòu)建連接,完善品牌建設(shè)。

 

In addition, more newly domestic intellectual properties are appearing in the theme parks, and the shaping of the domestic intellectual properties will raise the upper limit for domestic theme park development, as well as increase the consumer re-visit rate to these theme parks, Lin added.

與此同時(shí),林煥杰表示,更多中國(guó)本土化IP誕生,本土化IP的良好塑造也將提高國(guó)內(nèi)主題公園發(fā)展的上限,提升消費(fèi)者對(duì)主題公園的重游率。

 

英文來(lái)源:中國(guó)日?qǐng)?bào)網(wǎng)

翻譯&編輯:丹妮

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