中國(guó)網(wǎng)站品牌欄目（頻道）
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 The Eiffel Tower has been named as the most valuable monument in the world in a new survey. |
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The Eiffel Tower has been declared the most valuable monument in Europe - worth 435 billion euros to the French economy, a new study claims. The venerable Paris landmark was estimated to be worth six times its nearest rival, the Colloseum in Rome, valued at 91 billion euros. Britain’s most valuable monument was declared the Tower of London, worth 70.5 billion euros, with Stonehenge in seventh place, on 10.5 billion euros. The study by Italy's Monza and Brianza Chamber of Commerce based its findings on a monument's “image, brand and visibility”, calculated by cross-referencing 10 different parameters from various analysts and statistics bodies. Criteria included a “tourist index”, which took into account “the economic value of the location, the fame of the monument, the flux of visitors to the territory and monument” and an “economic attractiveness index”, comprising factors such as the number of jobs it created and its export value. The huge value of the “Iron Lady” – as the 1,050ft tall edifice is affectionately known, amounts to almost a fifth of France's entire annual gross domestic product, Le Figaro pointed out. The material and property value of any structure was not taken into account. Other famous European landmarks on the list included the Duomo cathedral in Milan worth ￡65 billion, Madrid's Prado Museum worth ￡46 billion. The French were delighted. "Cock a doodle doo!," crowed Libération. The Italian media was horrified by the news that the Paris landmark was said to be worth twice as much as the annual wealth generated by the entire city of Milan. Il giornale website asked: “Is the Eiffel Tower really worth that much? And above all, are we sure it’s worth more than the Colusseum and Duomo combined? “If the answer is no, the logical conclusion is that in Italy we don’t know how to make as much as we should out of the vast artistic and cultural heritage we possess.” The country's Panorama news magazine was equally hand-wringing: “Is this is a surprising, outrageous and incredible assessment? Not really. It forces us to face the harsh reality of a country that has lost its memory.” Built in 1889, the Eiffel Tower is Europe's most visited monument, attracting almost eight million tourists a year. The full list: 1. Eiffel Tower, Paris: 343 billion pounds 2. The Colloseum, Rome: 72 billion pounds 3. The Sagrade Familia Cathedral, Barcelona: 71 billion pounds 4. The Duomo Cathedral, Milan: 65 billion pounds 5. The Tower of London: 56 billion pounds 6. The Prado Museum, Madrid: 46 billion pounds 7. Stonehenge, UK: 8.3 billion pounds (Read by Brian Salter. Brian Salter is a journalist at the China Daily Website.) (Agencies) |
根據(jù)一項(xiàng)新研究，埃菲爾鐵塔被封為歐洲最貴的地標(biāo)，對(duì)法國(guó)經(jīng)濟(jì)而言，埃菲爾鐵塔價(jià)值4350億歐元。 這一珍貴的巴黎地標(biāo)的估價(jià)是位居第二的古羅馬斗獸場(chǎng)的六倍，古羅馬斗獸場(chǎng)的價(jià)值為910億歐元。 英國(guó)最具價(jià)值的地標(biāo)是倫敦塔，價(jià)值705億歐元。英國(guó)的巨石陣排在第七位，價(jià)值105億歐元。 意大利蒙扎與布里安扎商會(huì)開展的這一研究是根據(jù)各個(gè)地標(biāo)的“形象、品牌和可見度”，而且交叉引用了來自多名分析師和多家統(tǒng)計(jì)機(jī)構(gòu)的10個(gè)不同參數(shù)后算出這一結(jié)果的。 考評(píng)標(biāo)準(zhǔn)包括“旅游指數(shù)”，考慮的因素有“該地標(biāo)所在位置的經(jīng)濟(jì)價(jià)值、地標(biāo)的名氣、到地標(biāo)和地標(biāo)所在地游覽的客流量”，以及“經(jīng)濟(jì)吸引力指數(shù)”，包括該地標(biāo)制造的就業(yè)機(jī)會(huì)和增加的出口總額。 高達(dá)1050英尺的埃菲爾鐵塔被人們親切地稱為“鐵娘子”。《費(fèi)加羅報(bào)》指出，埃菲爾鐵塔的巨大價(jià)值相當(dāng)于法國(guó)全年國(guó)內(nèi)生產(chǎn)總值的五分之一。 該研究沒有將任何地標(biāo)的材料和地產(chǎn)價(jià)值考慮在內(nèi)。 其他上榜的著名歐洲地標(biāo)包括價(jià)值650億英鎊的米蘭多摩大教堂和價(jià)值460億英鎊的馬德里普拉多博物館。 法國(guó)人看到這一研究結(jié)果很開心。法國(guó)《解放報(bào)》歡呼道：“喔喔喔！” 意大利媒體則感到恐慌，因?yàn)閳?bào)道稱巴黎這一地標(biāo)的價(jià)值是米蘭全城年收入的兩倍。 Il giornale網(wǎng)站發(fā)出了疑問：“埃菲爾鐵塔真的值那么多錢嗎？尤其是，我們可以確定埃菲爾鐵塔的價(jià)值比斗獸場(chǎng)和多摩大教堂加起來還要大嗎？ “如果答案是否定的，那么符合邏輯的結(jié)論是，我們意大利人不知道如何充分利用我們所擁有的龐大藝術(shù)和文化遺產(chǎn)?！?/p> 意大利的《全景新聞雜志》也同樣表達(dá)了絕望：“這是一個(gè)令人震驚、難以置信的評(píng)估結(jié)果嗎？其實(shí)不是。它迫使我們?nèi)ブ泵嬉粋€(gè)已經(jīng)失掉記憶的國(guó)家的嚴(yán)酷現(xiàn)實(shí)?！?/p> 埃菲爾鐵塔興建于1889年，是歐洲游覽量最大的地標(biāo)建筑，每年吸引近800萬游客前來參觀。 完整榜單： 1. 埃菲爾鐵塔，巴黎：3430億英鎊 2. 古羅馬斗獸場(chǎng)，羅馬：720億英鎊 3. 圣家族大教堂，巴塞羅那：710億英鎊 4. 多摩大教堂，米蘭：650億英鎊 5. 倫敦塔：560億英鎊 6. 普拉多博物館，馬德里：460億英鎊 7. 巨石陣，英國(guó)：83億英鎊 相關(guān)閱讀 天價(jià)英國(guó)游讓英國(guó)本地游客望而卻步 （中國(guó)日?qǐng)?bào)網(wǎng)英語點(diǎn)津 陳丹妮 編輯：Julie） |
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Vocabulary: venerable: 神圣的，珍貴的 cross-reference: 交叉引用 parameter: 參（變）數(shù)，參（變）量 edifice: 大廈；雄偉的建筑物 cock a doodle doo: 公雞啼聲 hand-wringing: 絕望的 |
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